Brand: Powder Supplement
Niche: Functional superfood & wellness supplements
Case Summary
Powder Supplement approached us to refine their product positioning in the growing wellness supplements category. They offered a variety of functional mushroom blends, energy-boosting superfood coffees, adaptogens, and gut health powders but lacked a clear brand identity and optimized funnel for conversions.
What We Did
- Conducted competitor and demand research to identify core customer segments (wellness seekers, functional nutrition buyers).
- Optimized homepage layout, product descriptions, and upsell bundles for best-selling mushroom coffee and matcha blends.
- Implemented SEO-friendly content targeting “functional mushroom coffee” and “natural energy supplements” keywords to boost organic traffic.
- Introduced email flows targeting cart abandoners and repeat buyers with value-based offers.
Business Impact
- Repositioned PowderSupplement from a generic supplement store to a premium functional wellness brand.
- Increased average order value with strategic product bundles.
- Enhanced trust and credibility with clearer guarantees and benefit-driven messaging.