Brand: Snooz
Niche: Sleep & sound machine products
Case Summary
SNOOZ sells sound-based sleep aids in a product category driven by health benefits and lifestyle appeal. With multiple competitors in the wellness tech space, the brand needed stronger storytelling and social proof to stand out.
What We Did
- Mapped customer pain points around sleep quality and stress relief to revamped product pages with benefit-first messaging.
- Built urgency and credibility with real customer testimonial placements and FAQ enhancements.
- Implemented segmented email campaigns focusing on product benefits.
Business Impact
- Clarified brand value through lifestyle positioning, not just “sound machines,” but sleep wellness solutions.
- Increased on-site engagement with educational sections on sleep health and product comparisons.
- Improved retention with targeted post-purchase flows.