Brand: BlendJet
Niche: Portable personal blenders
Case Summary
BlendJet entered the market as a portable blending solution targeting health-conscious consumers and on-the-go lifestyles. Their challenge was to build trust and engagement amid strong competition and lingering brand skepticism.
What We Did
- Refined homepage and product storytelling around the lifestyle benefits (travel, gym, office smoothie routines).
- Developed recipe content and social proof integration to position the blender as an essential daily tool.
- Structured dynamic ad campaigns (video + carousel) to better convey product use cases.
Business Impact
- Transitioned BlendJet from a generic gadget to a health-lifestyle accessory with stronger repeat engagement.
- Improved conversion through clear feature benefits (USB-C recharge, self-cleaning, portability).
- Expanded reach via user-generated content highlighting real usage scenarios.