Brand: Prime Basket
Niche: Premium Perfume & Fragrance Ecommerce Store
Case Summary
Prime Basket is a customer-focused online perfume retailer offering a curated selection of premium fragrances and lifestyle scents for both men and women. The client wanted to transform their Shopify store into a luxury-centric ecommerce experience that drove engagement, conversion, and trust, especially important in a category driven by brand perception and scent discovery.
What We Did
- Designed and launched a clean, premium Shopify storefront tailored to showcasing high-value perfumes and fragrances
- Organized product collections (Men’s, Women’s, Unisex) with refined navigation to improve product discovery and browsing
- Optimized product pages with benefit-driven descriptions to elevate perceived quality and help customers understand scent profiles
- Implemented trust signals such as secure checkout, COD options, and free delivery banners to increase shopper confidence
- Enhanced the homepage with featured best-sellers and seasonal promotions to increase click-throughs
Business Impact
- Positioning PrimeBasket as a premium fragrance destination, not just a generic ecommerce store
- Improved customer journey through better product categorization and clear calls-to-action
- Increased engagement and conversions with trust-building features tailored to first-time perfume buyers