Brand: Ratio Coffee
Niche: Premium specialty coffee machines & accessories
Case Summary
Ratio Coffee wanted to elevate their online presence beyond “just another coffee gear store” and position themselves as a premium coffee lifestyle brand with technical authority.
What We Did
- Refined product page copy to highlight engineering precision, design details, and the brewing experience.
- Built out comparison guides and “Which Ratio Machine is Right for You?” flows to reduce shopper confusion.
- Expanded content marketing via educational blog posts and brewing tutorials to rank for long-tail coffee-related search terms.
- Optimized onsite navigation to surface best-selling machines and accessories earlier in the user journey.
Business Impact
- Strengthened brand positioning in a competitive category dominated by traditional espresso machines.
- Increased organic visibility for high-intent keywords like “specialty coffee machine” and “pour over coffee brewer.”
- Boosted conversion rates on product pages with highly targeted informational content.